Ep.14 How to succeed in eCommerce in China
Discover how to succeed as a Western business in eCommerce in the Chinese market with Jean-Yves Laguillez, co-founder and CEO of Emotion Digital.
Emotion Digital is an online marketing agency located in Shanghai and Paris. It helps western brands get into China through WeChat marketing and other social media platforms particular to the Chinese digital landscape. With over 10 years of direct experience in China as a top executive, Jean-Yves bring his expertise to his clients, helping them to leverage the power of selling to China.
Listen to the full episode here 👇
Some key themes that Carole explores with Jean-Yves:
01:36: What's unique about Jean-Yves' skillset
04:49: The difference between eCommerce in the West and in China
11:38: The key lesson that Jean-Yves learned as a business executive in China
17:43: The myths about eCommerce in China that need to be busted
21:20: The key challenges that Jean-Yves faced when creating his team in China
26:56: The meaning of the word leadership
34:26: The book Jean-Yves recommends and why
39:02: A 30-day challenge that would create a high impact on someone's life
And so much more than that.
How to succeed in eCommerce in China
With Jean-Yves Laguillez | Co-Founder of Emotion Digital
About Emotion Digital
Emotion Digital is digital marketing and consulting company to connect brands to China market which is the largest and most growing in the world. It was born in 2014 under ManjingTechnology as a web studio for China market
We are expert in WeChat marketing to help customers to perform and develop business in China via one-stop solutions, and provide them the right cocktail of Chinese social media* for the best customer experience
We fuel the growth of our Western and Chinese customers in China, with the passion and ability to execute of our Chinese team
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